DROWNING
WITH A SMILE
problemchildgb&Desta — 07.27
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days
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hours
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minutes
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seconds
The campaign
The water rises.
Phase 01 · Now → July 20 · "The Surface"
Tease the descent
- Daily teaser clips — TikTok, Reels, Shorts
- Cryptic smile posters. Only the date: 07.27
- Joint announcement, same minute, both pages
Phase 02 · July 20 → 26 · "Going Under"
Going under
- Lead single + visualizer drops
- Pre-save link everywhere
- Live listening-party countdown — July 26, night
Phase 03 · July 27 · "Submerged"
The smile turns
- Album live everywhere at midnight
- Title-track visualizer premiere
- All-day track-by-track takeover
Phase 04 · July 28 → · "Still Breathing"
Still breathing
- One clip per track, every few days
- Remix / sped-up of the strongest cut
- Repost everyone who uses the sound
The record
Tracklist.
12 tracks · 07.27
The cover · 07.27
01SWITCHED UP
02EAST AFRICAN FEVER
03JUNE 26TH
044 GOOD
05WHY U DOING THIS
06NEVA DONE THIS B4
07DON'T STRESS ME
08WHEN U WAKE
09SLOWLY
10HARD 2 TELL
11LOCKED N LOADED
12DROWNING WITH A SMILETitle track
Stream & boost
Help it sink in.
Release week
Stream & share
Front to back. Then post your favorite.
Ongoing
Use the sound
Every video is another way in.
The duo
